ROBIN VAN CREIJ

ULTRA BRUSH

This time I've made a 2D animation in TV paint.
It had to be a commercial for a fictional product.

The idea was to sell a very simpel, standard and all day product with the bravado and swagger of the overhyped presentations of new apple products.

I ended up with ULTRA BRUSH, the best toilet brush in the universe. The CEO of this multinational is a 72 years old granny who comes up with a new product. The crowd went crazy en some of them fainted. Days and days before the presentation there already were a lot of fanatics in front of the shops just to get the first new generation ULTRA BRUSHES.